Mission Statement

fuse:d – A design and business network

Fuse:d aims is to establish a design and business network to raise awareness of the profile and value that design adds to differentiate, compete, grow and inspire innovation in our communities.

Fuse:d has a goal to create a network of designers that nourish, collaborate, inspire and ignite change together. We want to introduce this energy and innovation to the wider business community.

The Policy Framework for Design in Enterprise in Ireland published in response to ID2015 identified opportunities where the design sector plays a significant role to the Irish economy. The policy framework sets out six key area for growth within the design sector and fuse:d has adopted the policy framework as the context for establishing a design and business network in Waterford and South East.

  • Advocate the role of design as an economic driver of innovation within the design community, and business sector, and the public domain.
  • Promote and encourage collaboration between designers of all disciplines to share, scale and maximise opportunities to achieve economies of scale.
  • Facilitate access to design training in the design community and the wider business community.
  • Collaborate with enterprises, authorities and other design networks to raise the profile of Waterford as the design and innovation centre of excellence in the South East.
  • Support, promote and encourage a vibrant and sustainable design culture and community in Waterford and the South East through engagement and improving design & business skills in the design sector.
  • Identify and support opportunities to develop design career path which will increase the participation of females in design roles.

fuse:d founders

Lorenzo Tonti

Lorenzo is an Italian-Swiss designer who moved to Ireland 30 years ago to work at Kilkenny Design Workshops, having studied poster design and cultural communication design at what is now called the University for Applied Arts—ECAL in Lausanne. Since then he worked for various design studios in Switzerland and Ireland, and since 1992 has his own design studio based in the South East of Ireland. The studio’s work is mainly branding related for artisan food companies, SMEs, some cultural institutions, and other businesses, based both in Ireland and internationally. Charities have also been part of the client list.

Additionally Lorenzo lecturers part-time in visual communication at the design course at Waterford Institute of Technology, where he was programme leader for three years tasked with the redesign of the course structure. He also introduced a very successful series of internship awards for students at WIT.

Lorenzo is a founding member of fuse:d, a designers and business network based in Waterford. He was recently made a Fellow of the Institute of Designers in Ireland, and is the chairperson of the Regional Committee for the IDI tasked with the expansion and development of IDI activities in the regions outside of Dublin. Lorenzo is also on the IDI Executive Council.

Hillary Coughlan

Hillary is a Marketing and Service Design Strategist and helps organisations to foster growth and innovation. Consultation, mentoring, training and facilitation are among the many services Hillary provides.  By focusing on customer needs and working across all disciplines in the organisation, Hillary designs strategies which meet those needs effectively. Research, Management, Marketing and Service Design are among the many disciplines and expertise she brings to determine innovative growth plans and strategies.

Hillary’s previous experience includes various roles over 25 years in the public, private and voluntary services sectors at national and local level in Ireland, UK and Australia in industries such as Health Education/Promotion, Communications, Leisure, Golf, Professional Practice, Research & Development and Event Management.  Recently Hillary established her own business, Triangle Marketing, specialising in service design and services marketing for SMEs and Micro-enterprises.

Included in her qualifications is a Master of Science in Digital Marketing, a H.Dip (Business)  in Service Design and Innovation, and a Postgraduate Diploma in Management Studies. She is a student of UCD’s Innovation Academy. Hillary is also a qualified trainer and a member of the Marketing Institute of Ireland.

Contact: hillary@trianglemarketing.ie   M: 086 3448551

John Gavin

John Gavin is the owner and Creative Director of TrueOutput. A multi-faceted designer whose work encompasses strategy, design and technology. His projects span the design of brand identity, print, packaging, environments, websites and moving image. He brings his experience from working in both London and Ireland to national and international clients, from FTSE 100 companies, SME’s and individuals, winning multiple awards for his work.

He has a commitment to creativity, making the complicated simple and finding the beauty in truth, and openly admits to an abnormal interest in typefaces.

Lee Grace

Lee Grace is a Waterford native, who has been working as a graphic designer and illustrator for the last 17 years. On obtaining his diploma in Design Communications at the Waterford Institute of Technology in 2004, Lee joined Waterford city based design agency Márla Communications where he has recently been appointed to the role of Creative Director at the agency.

Illustration serves as a key part in Lee’s career, publishing three graphic novels along with showcasing work at numerous exhibitions and events including at the Bottleneck Gallery in New York. Lee co-organised a Design Week show in 2009. He is a founding member of fuse:d.